How to Sell Bargains and Add Value Essay Example | Topics and Well Written Essays - 750 words

How to Sell Bargains and Add Value - Essay Example Understanding of the customer decision making is quite important in ensuring that businesses make value. If a business loses customers, its value deteriorates significantly because the business value is directly affected by the customer base (Nobel, 2014). The market research is quite imperative in ensuring that a business makes some value. Some of the ways in which understanding customer behavior influences the value of a business is as illustrated below.Customers relate the brands to the experience they get. For businesses that create greater customer experience are likely to make large sales per unit time compared to other businesses that do not create such experience to their customers. For instance, Apple gives priority to the customers, and they respond accordingly. It is very vital to know that one negative unresolved issue in a business environment can adversely affect the customer experience and can make a business to lose a customer forever. The business environment is very competitive nowadays, and the customers are less tolerant to awkward encounter than before. Thus, treating customers with a high degree of dignity is quite important in satisfying them and creating bigger value of the business.A bad customer experience is hard to be forgotten. A statistic did on Americans it was found that an average of nine individuals would talk about the good experience, and sixteen will mention the bad customers’ experience. The other worst thing is having an average experience on customers.